Natalie Marie offers a non-traditional jewellery experience, with a focus on sentiment and connection.

Natalie Marie were seeking an experienced partner capable of elevating the website's aesthetics and seamlessly translating their intricate product options into the digital realm. They were in search of a collaborator with a deep understanding of the jewellery industry and its diverse custom product demands.

Glasshouse was selected as the trusted partner and spearheaded a groundbreaking project that has transformed the shopping experience for Natalie Marie customers. Cumbersome text inputs and customer notes have been replaced with an intuitive user interface, empowering customers to effortlessly craft their ideal personalised products.

Natalie Marie now enjoys greater website flexibility, enabling the brand to share a richer, more immersive, brand narrative.

With the new e-commerce store featuring a virtual booking platform, customers can now indulge in a digital flagship store experience. The introduction of custom features such as Engraving, Birthstone Selectors, and Build Your Own Charm Bracelet has successfully fulfilled the goal of increasing the Average Order Value (AOV).