Natalie Marie offers a non-traditional jewellery experience, with a focus on sentiment and connection.

Natalie Marie were seeking an experienced partner capable of elevating the website's aesthetics and seamlessly translating their intricate product options into the digital realm. They were in search of a collaborator with a deep understanding of the jewellery industry and its diverse custom product demands.

Natalie Marie Jewellery

Website Build
UI Design
UX Design
Personalisation Tools
Branding & Consultation

Shopify Plus

9 Weeks

Glasshouse was selected as the trusted partner and spearheaded a groundbreaking project that has transformed the shopping experience for Natalie Marie customers. Cumbersome text inputs and customer notes have been replaced with an intuitive user interface, empowering customers to effortlessly craft their ideal personalised products.

Natalie Marie now enjoys greater website flexibility, enabling the brand to share a richer, more immersive, brand narrative.

With the new e-commerce store featuring a virtual booking platform, customers can now indulge in a digital flagship store experience. The introduction of custom features such as Engraving, Birthstone Selectors, and Build Your Own Charm Bracelet has successfully fulfilled the goal of increasing the Average Order Value (AOV).


Personalised product builders. Endless combinations.


Sales increase. Launch quarter compared to previous year.


AOV increase. Launch quarter compared to previous year.

"Their technical solutions were always clever and sophisticated, fully utilising the breadth of functionalities available within Shopify to meet our complex requirements. Not only were they technically fantastic, their design capabilities and understanding of our brand allowed them to create a customer experience that completely overhauled the way customers shop with us online."

Kristy Wales
Digital Marketing & eCommerce Manager

Similar Case Studies